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Jumeirah Group, the luxurious hospitality firm and member of Dubai Holding, has set out bold plans to double the scale of its portfolio by 2030, constructing on its power in the UAE and additional increasing its portfolio into key international markets.
Plans embody upweighting its presence in Europe, leveraging its robust base in London, Capri, Mallorca and Geneva to purchase luxurious properties in different main cities in addition to exploring alternatives in the US. The Group will even look to capitalise on the robust progress potential of the Asia Pacific market to lengthen its present attain past its properties in China, Bali and the Maldives.
The progress plans are a part of Jumeirah’s Mission 2030 technique which will even see an evolution of the brand with a renewed give attention to delivering distinct visitor experiences and new ancillary companies to complement its extremely luxurious positioning. Launching in 2024, this can embody the mixing of wellness into your entire visitor journey primarily based on the rules of lifelong studying, longevity and inclusivity, in addition to a re-imagined household expertise with a give attention to training, self-discovery, environmental stewardship, cultural immersion and the humanities.
Katerina Giannouka, Chief Executive Officer of Jumeirah Group, commented: “The luxury landscape continues to evolve in response to consumer demand, particularly from younger millennial and Gen Z audiences, and as a brand we need to continually innovate to stay relevant. Mission 2030 is a strategic plan that is designed to evolve the Jumeirah brand from a regional success story to a global leader in ultra luxury hospitality. It focuses on four key areas – international expansion, brand and product development, operational excellence and ancillary business – with an overall aim to sustainably double the size of our portfolio by 2030 and enhance our brand experience to meet the diverse and evolving needs of our guests.”
Sustainability is integral to each side of Mission 2030 below the Group’s three pillars: Planet, People and Governance. With a give attention to decarbonisation of operations, eco-conscious constructing design, robust governance on provide chain, range and inclusion, Jumeirah is very dedicated to preserving biodiversity given the placement of its resorts in fragile ecosystems.
The announcement comes after a busy yr for Jumeirah Group with the acquisition of Le Richemond in Geneva, the completion of residences on the extremely anticipated Jumeirah Marsa Al Arab in Dubai, the opening of Jumeirah Makkah – the Group’s first property in Saudi Arabia – and renovations at Jumeirah Dar Al Masyaf, Jumeirah Mina A’Salam, and Malakiya Villas, in Dubai.
Next yr, Jumeirah Group plans to proceed its progress trajectory alongside the deliberate opening of each Jumeirah Marsa Al Arab in Dubai and Jumeirah The Red Sea in Saudi Arabia, in addition to Le Richemond in Geneva which is at the moment closed for a whole renovation.
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