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This week, the European Travel Commission (ETC) marked 75 years of selling and representing European tourism at its General Meeting #106 in Tenerife, hosted by Spain’s National Tourism Organisation, Turespaña. The occasion noticed file participation, bringing collectively leaders from thirty-three European nationwide tourism organisations, as nicely as personal sector ETC affiliate members.
ETC was first established in 1948 to advertise Europe as a vacation spot and advocate for tourism as an important sector for sustaining peace and prosperity. 75 years later, ETC and its 35 members proceed to collaborate to collectively promote Europe abroad and drive the transition in direction of a extra resilient and regenerative journey ecosystem.
To mark this milestone, ETC invited its members and companions to mirror on the way forward for European tourism. Discussions introduced collectively consultants from the European Commission, the World Tourism Organisation (UNWTO), the European Tourism Association (ETOA), the World Travel and Tourism Council (WTTC), Turespaña, and Turismo de Tenerife to share insights and greatest practices on construct a inexperienced and affluent future for the journey sector.
ETC President Miguel Sanz commented: “This General Meeting has been an excellent opportunity for ETC to celebrate its 75th anniversary alongside so many of our valued members and partners. After three-quarters of a century promoting European tourism, it is wonderful to see that ETC is still growing, as Go Türkiye returns to our organisation. We are also excited to welcome the Hilton Group, Mastercard, Miles Partnership and Queer Destinations as new associate members. Such strong collaboration and clarity of vision puts us in an excellent position to steer the industry towards a prosperous, resilient, and sustainable future.”
New Members and Associates to Join ETC in 2024
Even after 75 years, ETC continues to be rising to welcome new nationwide members and private-sector companions. From 2024, Go Türkiye will rejoin as a full member, bringing the variety of tourism boards that ETC represents to 36. Türkiye is without doubt one of the locations main the tourism restoration in Europe, having already achieved their pre-pandemic arrivals numbers. In rejoining ETC, Go Türkiye will combine right into a best-practice and knowledge-sharing group of European NTOs, collaborating to advertise and advocate for Europe’s journey business.
ETC was additionally proud to announce that the Hilton Group, Mastercard, Miles Partnership and Queer Destinations would join as affiliate members in 2024. The new associates will participate in ETC’s mission to enhance the sustainability and inclusivity of European tourism by means of particular analysis and advertising and marketing collaborations.
European Tourism Leaders Experience Tenerife’s Responsible Tourism Offer
As ever, ETC’s General Meeting offered a wonderful alternative for tourism leaders to share insights on the business’s sustainable transition. Tenerife supplied the best backdrop for discussions on planet-friendly tourism, as the vacation spot boasts 43 protected pure areas, quite a few eco-certified lodging and a variety of ecotourism tasks. Such initiatives have been mentioned intimately at an skilled panel on the Canary Islands’ path to sustainability.
ETC members later had the prospect to expertise examples of those sights, as Turismo de Tenerife invited individuals to join an expedition to Teide National Park or an eco-sailing tour showcasing the Canary Island’s marine biodiversity. This allowed individuals to take inspiration from how Turespaña, Turismo de Tenerife, the federal government of the Canary Islands and the native authorities have sought to construct a tourism business that advantages vacationers, locals, and the setting alike.
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